Fresh Gear
The Uptown Soldier Collection: The Lob City, The Stat N Melo, & The Soldier

There has been a lot of anticipation for the launch of Uptown Soldier’s store, and now it is finally here. I am proud to introduce to you the first line of Uptown Soldier Shirts. We are going with a little NBA theme here as we get closer to the spring and have three options for you. Hit the jump to order.
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50 Cent Previews New Track In SMS By 50 Commercial (Video)
Check out this dope new ad for Fiff’s SMS By 50 Headphone line which features a sneak peek of Fiff’s new single “Girls Go Wild“. Don’t forget, Fiff is dropping The Big 10 mixtape this Friday at 12pm.
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TMZ got the inside scoop that Mattel has created a legit Nicki Minaj Barbie Doll with tatts and all for this holiday season. The doll will be available to pick up on December 7th and proceeds will help to benefit the Project Angel Food charity organization. They’ve also began to create a Katy Perry Barbie Doll as well.
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Dr. Dre x Beats By Dre Studio Color Campaign (Video)
Beats By Dre continues to make moves in the industry changing up the headphone game. They have just released new colors for their Studio Headphones including blue, pink, orange and green. Check out their new promo featuring Dre himself.
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Kendrick is taking good advantage of his building buzz right now and here’s another perfect example. Adidas Originals met up with the Compton rapper for their release of their new boots collection.
The boots, which launch November 19th, will include two new silhouettes; Fort and Elmwood. Inspired by the adidas Fortitude Mid, the Fort’s water resistant, full-grain leather and hiking boot detailing provide the comfort and durability that will help you battle the elements this winter. The fashion forward Elmwood Boot features a quick release lacing system, three striped rear quarter panel detailing and alpine mountaineering outsole.
Also hit the jump to see part 1 of 2dopeboyz Interview with Kendrick.
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Pro skater Stevie Williams’ line DGK links up with Diamond for a new project and brought on Bun B for this dope commercial. DGK ALL DAY!!!
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Em’s manager Paul Rosenberg takes us on a tour at the Brisk Bodega (in NYC) of Em’s crazy Shady sneaker collection. The kicks include some limited releases and some of the most popular kicks released recently. See if you can match Em!
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No iPhone 5 was introduced today. Just an iPhone 4 with a better camera, but don’t worry stock holders, everyone will buy it. For those disappointed with the iPhone 4S, join the club. At least the new Siri voice command software is going to be pretty awesome. Unlike any voice command software to date this one is impressing everyone to the point where it might actually be used. Watch the demo to buy the hype, this is one of the only bright spots from the otherwise disappointing Apple event.
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Today is the long awaited October Apple Event. News about IOS 5 as well as the iPhone 5 are expected to be released. Coincidently the Apple Store is down, which means they could be updating their site to sell new shit! Be on the lookout people. General, out.
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Fiff just keeps going and going with his businesses. This man loves money, and that I respect. Check out his new headphone line thanks to TechCrunch. Pics and details after the jump.
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One of the finest street-wear brands is taking it’s talents to the athletic apparel game. The new line features long sleeves, down vests, beanies, and gloves. No word yet on if/when these will get a US release. Cross your fingers, more pics after the jump.
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Among all the political bs Lupe involves himself in, he’s still out there trying to grind and get paid. I’m all for Lupe doing big things in music and I was happy to see him in this promo. With his hit track “Out Of My Head” playing in the background, Lupe explains the dope new features on the 2012 BMW 650i.
PREVIOUS: Lupe Fiasco – Food & Liquor (5th Anniversary Edition)
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The annual buzz for the new LeBrons will be coming up quite soon as we get closer to the end of the month, but we got this sneak preview for the “Miami” colorway off the cover of Sneaker Freaker‘s 22nd issue. LeBron’s shoe dynasty is surely building. Also hit the jump for some pics of the “Miami Hurricanes” colorway.
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Air Jordan 12 Playoff + Obsidian 2012 Preview

Among a few Air Jordan releases confirmed of late were both the Air Jordan 12 “Playoff” Black/White-Red and the Air Jordan 12 Obsidian/White-French Blue-University Blue. Good to always see some UNC love in their with the colorways. The Playoffs are slated for April of 2012 and the Obsidians are slated for June of 2012. Next year is shaping up to be a solid year for Jordan releases.
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Wale was out in Michigan and did a little in-store appearance for Revive. Always vloggin’ #NODAYSOFF!
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Gridded textures all around. This entirely red Dunk is the latest in the Nike Sportswear Hybrid series. Releasing soon, read more on the ”reddest shoe ever made’ here.
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Supreme Collabs With Bad Boy Records For “Biggie” Shirt

For their Fall/Winter 2011 Collection, Supreme has teamed up with Bad Boy Records to create a Biggie shirt. The shirt, as you can see is of Big’s debut album cover Ready To Die, also comes with a matching keychain. The shirt will be released on August 27th at Supreme’s NYC and LA stores with the rest of the collection. Hurry because this will sell out fast! Check the keychain after the jump.
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If you can get past the music this video is pretty entertaining. Not much beats a banging half-naked chick dancing around in HUF.
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Perfect for everyday use. The anticipated “Brickhouse” edition Janoski’s will be out this month. Scoop them at your local Nike SB shop for $75
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I’m an Apple fanboy. I’ll admit it. iPhone, MBP, basically every generation iPod, Nano’s, Shuffles, MB air, iPad, the fucking Airport. Anyway I basically only trust Incase products to house my shit. My iPhone is my lifeline and Incase protects it. These new Hybrid covers combine both soft and hard materials for perfect protection and feel.
“The soft rubberized top offers cushioning and a secure grip while the hardshell bottom provides durable and dependable protection. “
Get them now here
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