Nike has come out with a new viral ad campaign due to the lockout and they are claiming “Basketball Never Stops”. They’ve enlisted J. Cole and ?uestlove to assist on the music and brought in the stars LeBron, Dirk, Amare, and Kevin Durant to provide the insane skills. Nike always puts out some great ads.
NIKE: BASKETBALL NEVER STOPS
FROM HARLEM TO CHINA, LEBRON TO COACH K, HIGH SCHOOLERS TO H.O.R.S.E PLAYERS…”BASKETBALL NEVER STOPS” CELEBRATES ALL ATHLETES’ UNRELENTING PASSION AND DEDICATION TO THE GAME OF BASKETBALL.