On this day 40 years ago, the Nike swoosh was conceived by Carolyn Davidson for a whomping $35. Nobody could predict the logo would shape the world of sport as well as have a profound affect on pop culture. In 2011, the swoosh is not only recognizable as the official logo for athletic dominance on every field, court, or ring. But also as the spearhead to the street’s most fashionable trends.
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